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Apple payments service may boost sales of larger iPhones

10
Sep
2014

The addition of a mobile payments service to Apple Incs next iPhone could help to boost sales of the larger-screen phones and claw back market share lost to mobiles running on Google Incs Android platform. At least six brokerages raised their price target on Apples stock by as much as $16 to a high of $116 on Wednesday, a day after the launch of the iPhone 6 and the Apple Watch – the first new product introduced by Chief Executive Tim Cook. Piper Jaffray analyst Gene Munster said the star of the show was Apple Pay – the companys new wireless payment system. It will allow iPhone 6 and 6 Plus users to pay for a burger at McDonalds Corp or groceries at Whole Foods Market Inc at the tap of a button, using their American Express Co, Visa Inc or Mastercard Inc bank cards.

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