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Apple reportedly poaches Tag Heuer sales director for iWatch

04
Jul
2014

The luxury conglomerate LVMH, which own brands as diverse as Louis Vuitton and Hennessey, has reportedly lost an executive from its Tag Heuer watch division to Apple. The news comes from the head of watch brands for LVMH, Jean-Claude Biver, who told CNBC that Tag Heuers sales director left for a contract with Apple. Presumably, the executive will be tasked with helping launch Apples upcoming smartwatch. This isnt the first time that weve heard rumors of Apples attempts to recruit Swiss watchmakers.

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