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Apple takes a huge shot at Samsung in latest print ad


Over the past few years, Samsung built a smartphone empire by creating a massive handset portfolio spanning all sizes and price points, and by spending billions to promote its devices. Of course, a healthy chunk of that cash has been spent on the many, many Samsung ads that spend more time bashing Apple than they do showcasing Galaxy phones. Apple is no stranger to attack ads — its “I’m a Mac” campaign helped put Mac on everyone’s radar — and now the company has finally taken a shot at Samsung in its latest print ad. In a print advertisement photographed and posted on Twitter by BBC reporter David McClelland, Apple touted its commitment to the environment and to renewable energy. Here’s the full text

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