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Apple tells more amazing stories in new ‘Your Verse’ iPad Air ads

26
May
2014

Continuing its “What will your verse be?” iPad ad campaign, Apple has released a couple of new iPad Air videos, focusing on two iPad users who take advantage of the tablet’s many apps and features during their day-to-day lives. The first one-minute ad looks at Finnish conductor Esa-Pekka Salonen, who relies on the iPad and the many music apps that can help with composing and playing music to create his next masterpiece. “For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world,” Apple writes on the special “Your Verse” page created on its website for this a. “He uses iPad Air to translate everyday moments of inspiration into fully orchestrated scores and share

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