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When the Apple TV was launched back in 2007, the company described it as a fun hobby, but over the years, as the way consumers watch television itself and access digital content has changed, the little ice hockey puck-sized box is becoming increasingly important. During the companys April 23 quarterly earnings call, Apple CEO Tim Cook revealed that the Apple TV was moving rapidly into the mainstream and had sold 20 million to date. The reason that I stripped off the hobby label is that when you look at the sales of the Apple TV box itself and you look at content that was bought directly off the Apple TV, for 2013 that number was over a billion dollars, Cook said. To build on this momentum Apple has been developing a totally reimagined Apple TV complete with Siri-like voice commands, serious games console capabilities and motion detection and tracking features.