Its the first truly new breakout product for Apple since the iPad in 2010, and the company revealed it in grand fashion today. Apples take on the smartwatch features a radically new user interface primarily controlled by what the company calls its Digital Crown, a knob on the side of the Apple Watch that allows users to magnify content, scroll down lists, make selections, and return to the home screen without touching or obstructing the screen. Available in a variety of sizes incorporating different materials like stainless steel, aluminum, and 18-karat gold, the Apple Watch also features a flexible Retina display thats better at recognizing touch input. Apple says the watch can be customized in millions of ways, and the software puts a focus on communicating in more intimate ways: youre able to share personal details like your heartbeat with others (theyll even feel your heartbeat via vibrations from their own watch), or fire off whimsical sketches to fellow Apple Watch wearers.