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Apple’s Equipment Ecosystem

03
Jul
2014

Apple Can Sell More Products to Its Own Customers 43% of Apple Buyers Own Only One Device Consumer Intelligence Research Partners (CIRP) released analysis of the results from its research on Apple, Inc. (NASDAQ:AAPL). CIRP data suggests that recent Apple product buyers own fewer other Apple devices than one might expect. Ownership of a given device seems to have less impact on ownership of another device, than the other device itself. About 60% of iPad and Mac buyers own an iPhone; just under half of iPhone and Mac buyers own iPads; and about one quarter of iPhone and iPad buyers

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