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Apple’s iWatch doesn’t exist yet, but it already hit its first big roadblock

05
May
2014

Famed Swiss watch maker Swatch has recently said that it’s not too eager to make smartwatches of its own, and it won’t compete against the range of such devices that will invade stores this year. However, it appears that the Switzerland-based watchmaker is still somewhat afraid of Apple’s upcoming iWatch. The company is apparently trying to trademark the iWatch product name, in order to better defend a device of its own that’s called iSwatch, Watson reports. “We assess the likelihood of confusion as given, the marks are confusingly similar,” the company told the publication, adding that it’ll fight for the trademark in all regions where the iSwatch is sold. This isn’t the first time Swatch has fought against a company trying to get the

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