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Apple’s iWatch seen as a sales catalyst for wearables market

14
Jan
2014

Even though many companies unveiled brand new wearable devices at CES 2014 last week, Cantor Fitzgerald analyst Brian White doesn’t expect them to make an impression with consumers — at least not until Apple’s rumored iWatch finally launches. “In our view, the unveiling of useful wearable technology products that focused on the wrist (i.e., fitness bands, smartwatches) at this year’s [CES] show brought legitimacy to the wearable space,” White on Monday wrote in a note to investors on Monday morning. “That said, we believe it will take Apple’s launch of the anticipated ‘iWatch’ to drive a more meaningful adoption rate.” Apple has been rumored for a while now to enter the wearables business with a smartwatch of its own, with

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