Apples focus on design has long been one of the key factors that set its computers apart. Some of its earliest and most iconic designs, however, didnt actually come from inside of Apple, but from outside designers at Frog. In particular, credit goes to Frogs founder, Hartmut Esslinger, who was responsible for the Snow White design language that had Apple computers of the ’80s colored all white and covered in long stripes and rounded corners meant to make the machines appear smaller. In fact, Esslinger goes so far as to say in his recent book, Keep it Simple, that he was the one who taught Steve Jobs to put design first.
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