On Tuesday morning in Melbourne, Australia, HealthKit co-founder Alison Hardacre turned on her iPhone at 4:00 a.m. Like many entrepreneurs, she woke up thinking about her business and checked her email. To her astonishment, her email box was filling with excited questions. Had she cut a secret deal with Apple? Had Apple acquired her company? Alison was gobsmacked. She had founded HealthKit in early 2012 and registered HealthKit.com in the spring that same year. The site was the No. 1 search result for anyone who did a Google search for “healthkit.” How was it possible that Apple had just launched a very similar iOS 8 feature and taken her name? HealthKit is based in Australia, but it already has an international customer base in
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