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Arrogance and ignorance reportedly drove Apple to buy Beats

06
Jun
2014

Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for its hardware and software businesses, giving both Dr. Dre and Jimmy Iovine position within the company. But it was iTunes management’s arrogance and ignorance that forced Apple to spend $3 billion on the company, BuzzFeed has learned from sources familiar with Apple’s iTunes business. Some current and past Apple employees familiar with the iTunes business revealed that Apple engineers involved in iTunes Radio development were

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