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As Wearable Tech Improves, Your Health Data Is the Product

21
Mar
2014

Fitbit, a device that tracks calories burned and sleep quality, already analyses and visualizes health information. The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling it.

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