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AT&T announces neutrality-baiting ‘Sponsored Data’ mobile plans

07
Jan
2014

Today at CES, ATT announced a new service called Sponsored Data, offering a way for companies to pick up the tab for 4G data usage whenever particular products or services are being used. Customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service, said Ralph de la Vega, president and CEO of ATT Mobility. Similarly, a company might offer to sponsor business-related data usage for its employees, or sponsor data as part of a customer loyalty program.

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