(Reuters) – ATT Inc said on Saturday it is cutting wireless data charges for individual customers who have no annual service contract, as the No. 2 U.S. mobile operator attempts to better compete with rival T-Mobile US Inc. Customers having one smartphone with no annual service contract will now pay $65 per month instead of $80 for a plan that includes 2GB LTE wireless data, unlimited talk and text messaging, unlimited international messaging and 50 GB cloud storage. The latest plan follows price cuts ATT announced last month for families and customers who share large data plans, as well as its offer of a $200 credit to customers who switch to its network. ATT has been fiercely competing with smaller rival T-Mobile U.S. after T-Mobile spent several quarters directly marketing to ATT customers.