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BAE rebrands cyber security unit to court commercial clients

16
Jan
2014

BAE Systems is changing the name of its cyber security unit from Detica to BAE Applied Intelligence, in a rebranding move to court more commercial customers alongside its traditional government client base. Europes largest defense contractor said in an employee newsletter the rebranding would take effect as of January 31, and the unit would target customers such as financial sector firms and utilities that need to protect confidential customer information. BAE, which bought Detica for $1 billion in 2008, has been building up its cyber business in anticipation of rising demand from governments and firms at a time when defense budget cuts are affecting military equipment demand. In February, BAE and mobile phone operator Vodafone unveiled a five-year deal to work together on cyber security solutions.

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