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Ballmer explains his philosophy as CEO: ‘How do you make money?’

12
Dec
2013

Whatever else you might think about Steve Ballmer’s reign at Microsoft, there’s no doubt that he’s helped the company maintain its position as an absolute cash cow with a thriving enterprise software and services business. In an interview with Fortune, the outgoing Microsoft chief distills his philosophy as CEO into five simple words repeated three times: “How do you make money? How do you make money? How do you make money?” “That doesn’t mean nobody else ever thought about it, but ‘How do you make money?’ was what I got hired to do,” Ballmer tells Fortune. “I’ve always thought that way… I would say that it has been a hallmark of mine since arrival. I’ve always had the unique, valuable perspective of being

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