Lyft, fed up with Uber trying to poach their drivers, parked a giant billboard outside of Ubers San Francisco office that reads Be More Than a Number. It urges Uber pilots to join Lyft’s merry band rather than be some expendable private driver. via TechCrunch. Uber also offers major cash bonuses for signing up. Uber also started the billboard fight, driving a mobile billboard around San Francisco urging Lyft drivers to shave the stache. (The mustache is Lyfts signature display on their cars.) Uber also said Lyft pays in donations instead of real fares.
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