The BBC is experimenting with Instagram video. Launched late last week, Instafax is a short-form video news service that’s distributed using the BBC News Instagram account. We want the process to be organic, and were keen to trial new ideas on how we can use our video content to reach new audiences, explains BBC News Online chief Steve Herrmann in an interview with The Guardian. While the Instafax naming is a clear reference to the shuttered Ceefax news service that dominated British televisions in the ‘80s and ‘90s, the BBC’s experiment also mimics other short-from video news services. NowThis News has been producing short video highlights of news for Instagram since 2012, and the site also creates content for Vine, Snapchat, Twitter, and Facebook.