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BBM users, get ready for ads – BlackBerry starts testing sponsored content


No, you’re not going to see advertisements pop up in the middle of your BBM chats… but BlackBerry just delivered on new CEO John Chen’s promise to adjust its BBM strategy to include actually monetizing the product. Now that BBM has dozens of messaging rivals and is no longer a draw that can attract new business and keep current customers locked in, BlackBerry is tasked with finding ways to turn BBM into a moneymaker. The first step, as we reported recently, is to toss in some advertisements. Before he abruptly left the company last month, as BGR exclusively reported, BBM boss Andrew Bocking confirmed that BlackBerry planned to inject ads into its popular BBM messaging app. Now, BerryReview reports that

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FRIDAY, APRIL 16, 2021

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