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When music producer Jimmy Iovine pitched his friend Steve Jobs on a streaming music service in 2003, the Apple founder was unconvinced. Now, 11 years later, Jobs’ successor looks poised to pay generously for a more evolved version of that service, and to bring on board Iovine into the bargain, betting that he can bring Apple some of the same creative flair that has made him a legend in the music business. Iovine, CEO and co-founder of the Beats headphones and music streaming service Apple is close to buying for $3.2 billion, is best known as the co-founder of Interscope records, a rap music pioneer which has since branched out to include acts like Lady Gaga and U2. If he does join Apple, the 61-year-old producer could lend a hand to CEO Tim Cook and try to bolster its subscription music services – which have yet to catch fire – as well as at iTunes, which has seen growth in downloads virtually evaporate.