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Beats is giving gold headphones to Germany’s victorious World Cup team

15
Jul
2014

Beats had no official ties with this years World Cup, but still managed to generate more headlines than any of FIFAs sponsors. Germany took the World Cup championship on Sunday with its 1-0 victory in extra time over Argentina, and Beats is congratulating the team with a commemorative pair of headphones dipped in 24-carat gold. Beats describes them as the ultimate prize to go with the ultimate sporting victory. The regular Beats Pro headphones retail for $399.95 and, if you believe the companys marketing machine, are designed for sound engineers, musicians, and those who take sound seriously. The company called upon Naomi Campbell to model the headphones and commissioned fashion photographer Rankin to capture the celebratory salute. We know you only get one trophy, so Dr. Dre and myself are sending you a pair of 24-carat gold Beats, Campbell says in a video documenting the shoot.

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