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Beats Music taps Ellen DeGeneres (and bears) for Super Bowl spot

03
Feb
2014

Coming off a rocky launch, Beats Music is spending big to get the word out today with a Super Bowl ad featuring popular television personality Ellen DeGeneres dancing with bears. Its a modern take on the Goldilocks tale, where Ellen finally finds her mix using Beats Sentence feature, effectively a Mad Libs for finding music you might like. The ad is co-branded with ATT, which is offering Beats on customers lines for $14.99 per month for up to five users on a family plan.

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