(On Twitter, he is better known as sadjew.) Pepsi’s glitchy, discomfiting pieces of culture-jamming fit right in on NewHive. Billing itself as the blank canvas of the web, its a place that takes the anything-goes spirit of 4Chan and YTMND and tries to make it as easy to use as Tumblr. We want to make the web weird again, says Zach Verdin, the companys co-founder and CEO.
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