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Beyoncé Drops Surprise Digital Album at Midnight With Instagram Announcement

13
Dec
2013

Beyoncé blew Instagram’s new product announcement out of the water in the middle of the night when she used the platform to announce a surprise new album that not a damn soul expected. Here’s the video, which Betabeat caught in a half-asleep stupor around 12:30 a.m. We assumed it was some kind of fever dream, as the news was clearly too good to be true: It’s available exclusively on iTunes, which is pushing the self-titled-in-all-caps album with all its might on its home page. Bearing a brand new music video for each of its 14 tracks as well as four bonus vids, it’ll run you a cool $15.99. I think they really like Beyoncé (Screengrab: iTunes)

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