They all do very specific jobs on the computer, but the main way they interact with the software is through the generic, one-size-fits-all keyboard, explains Palette co-founder Calvin Chu. I think theres a lot of a value in having something thats customizable, rearrangeable to make a tool that fits the way you work. So he and partner Ashish Bidadi set out to create a solution — a modular, freeform control system that snaps together like pieces of Lego.