An excellent keyboard was Blackberrys original claim to fame. CEO John Chen told Bloomberg that the companys next phones will mostly feature hardware keyboards. I personally love the keyboards, Chen said, so you will look to Blackberry going forward to do keyboards — I wouldnt use the word exclusively, but predominantly. Chen plans to retarget corporate and government customers with the companys next devices, a demographic which he says still values a speedier and more tactile typing experience. As Blackberry renews emphasis on its hardware expertise and enterprise customers, the company is also suing Ryan Seacrests mobile keyboard startup Typo, which aims to replicate the Blackberry typing experience on an iPhone by offering a keyboard-case hybrid accessory.
BlackBerry CEO: our future devices will ‘predominantly’ have hardware keyboards
13
Jan
2014
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