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Thousands of apps from Amazons Appstore will be available on BlackBerry 10 phones this fall, giving BlackBerry owners access to a selection thats greatly expanded in quality and scope from what they might find in their phones existing store. BlackBerrys been struggling to find traction with its latest smartphones, and its lack of exciting, quality apps has only hurt it further. By striking a licensing deal with Amazon to bring over more than 200,000 apps, BlackBerry will soon have a bit less to worry about on that front. While BlackBerrys own app store is still sticking around, theres a lot less of an incentive for developers to publish apps into it. By developing directly for Amazon, an app will work both on BlackBerry devices and on Amazons line of Kindle Fire tablets (and soon, likely a smartphone) as well.