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BlackBerry’s global market share is so low that Kantar won’t even report it

31
Jul
2014

BlackBerry CEO John Chen strikes us as a very smart guy who has made some good moves to give BlackBerry fresh life. The smartest move he’s made might be to emphasize that BlackBerry will not live or die based on smartphone sales and will instead work to offer a wide range of enterprise-centric services that put security front and center. This move is particularly smart because, as ZDNet’s Chris Duckett points out, Kantar Worldpanel has just tossed BlackBerry into its “other” category in its smartphone market share reports alongside such non-powerhouses as Symbian and Firefox OS. Earlier this year, Kantar found that BlackBerry’s market share had fallen to 0.4% in the United States, to 1.5% in the five biggest European

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