British online fashion retailer boohoo.com will list on London’s AIM market next week with a market capitalization of 560 million pounds ($936 million) after tapping into current investor appetite for internet retail stocks. Boohoo’s larger rival, ASOS, also listed on London’s junior market AIM, has a market capitalization of 5.6 billion pounds – a value that would place it in the FTSE 100 index were it to shift to the main stock market. About 55 percent of boohoo’s enlarged issued share capital would be freely tradable post flotation.
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