(Reuters) – Online gambling company Bwin.Party Digital Entertainment has denied a report that it was considering the break-up or sale of its business, but said it was examining ways to increase shareholder value. Bloomberg reported earlier on Thursday that the company had appointed Deutsche Bank to explore a partial or complete sale of the company as part of a strategic review. “There are no plans to break-up or sell the company,” Bwin.Party said in a statement. Shares in the company were trading 4 percent higher at 96.4 pence at 0838 GMT (4.38 a.m. EDT), after being up an initial 11 percent.
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