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Cable companies’ new strategy: Embrace cord cutting?


While cord cutting isn’t yet a threat to cable companies’ profits, many in the industry can see where the market is headed and seem to understand that consumers aren’t as willing to pay for expensive bundles when they have cheaper alternatives in the form of Netflix and Hulu. According to Forbes‘ Dorothy Pomerantz, cable and telecom companies are considering adapting to this new world of online television by doing what had previously been unthinkable: Embracing cord cutting. Essentially, Pomerantz has found that many incumbent cable companies are mulling becoming multi-channel video programming distributors (MVPDs), which is basically a fancy term for pay TV companies that deliver video services over IP instead of over traditional cable. Or put another way, TV

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FRIDAY, APRIL 10, 2020

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