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Can Snapchat make money without losing its cool?

10
Jul
2014

Snapchat is an unconventional company. From its faux-apologies to its reported rejection of a $3 billion acquisition offer from Facebook, the Los Angeles startup is anything but predictable. If you’ve been paying close attention, you might have already noticed Snapchat has been conducting experiments right under your nose. They offer some early hints as to how the company is thinking about making money — and that it’s not just Facebook that Snapchat doesn’t want to take part in.

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