If you were to ask the average American consumer to name a company that makes smartphones, chances are they would say Apple or Samsung. Perhaps a few will mention LG, HTC, or Motorola. But it’s very likely that they wouldn’t say Huawei, the massive Chinese electronics company. Though Huawei has sold smartphones in the US for years, they’ve always been carrier-branded, and as a result, the company has remained far from a household name.