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Candy Crush Saga developer denies that it’s trademark trolling

23
Jan
2014

King, the app developer behind popular game Candy Crush Saga, sparked controversy this week when it started issuing takedown notices to several games that had the word “candy” in their title. However in a statement released today, King denies that it’s trying to take down every single candy-related game from the App Store and it says that it only trademarked the word “candy” to protect itself against blatant copycats of its popular game. “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,” the company explains. “We don’t enforce against all uses of CANDY – some are legitimate and of

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