Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che… err… um… mobile phone? Smart phone? Cell phone? Heading to the south of France for a conference that self-describes as “the world’s greatest celebration of creative communications in all its forms,” I’m expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is “mobile first.” But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. …
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