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Cannes: Mobile First

16
Jun
2014

Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che… err… um… mobile phone? Smart phone? Cell phone? Heading to the south of France for a conference that self-describes as “the world’s greatest celebration of creative communications in all its forms,” I’m expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is “mobile first.” But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. …

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