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Carrefour to revive Brazil e-commerce business: CEO

15
Apr
2014

By Dominique Vidalon PARIS (Reuters) – Carrefour, the worlds largest retailer, plans to revive its e-commerce operations in Brazil this year after shutting the business down in 2012 as part of broader group restructuring. Chief Executive Georges Plassat revealed the plan at the annual shareholders meeting on Tuesday. He also told investors that Carrefour wanted to boost its local profile in Brazil, its second largest market after France and an emerging country it has earmarked for expansion. Carrefour stunned the retail community in 2012 when the group announced it was ending its e-commerce business to focus on reviving its ailing hypermarkets in Brazil and in Europe.

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