If 2013 was about introducing new tech like curved televisions and the Oculus Rift, 2014 looks like it’s going to be about making it both real and available for regular humans. Sony, Samsung, and others will have their biggest, curviest, and best Ultra HD sets on display in Las Vegas. But putting the stunning visuals aside, it’s time for manufacturers to tackle the bigger points of pricing and content distribution. Sony is pushing forward with UHD video delivery, but its solution is proprietary to its own TVs.