(Reuters) – Comcast Corp customers are about to get improved streaming service from Netflix after the two companies announced on Sunday an agreement to give Netflix a direct connection to the broadband provider. This agreement means that Netflix will deliver its movies and TV programs to Comcasts broadband network as opposed through third party providers, giving viewers faster streaming speeds for watching movies and TV programs. The deal could also mean that other broadband providers like Verizon and ATT will have to strike a similar arrangements, known in the industry as interconnect agreements. The terms were not disclosed and Netflix will not receive preferential network treatment, the companies said.
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