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Comcast will record parts of the Sochi Winter Olympics in 4K

08
Jan
2014

Comcast is to capture footage of the upcoming Sochi Winter Olympics in ultra-high 4K definition. Tony Werner, Comcasts chief technology officer, outlined the media giants plans at a CES panel to discuss the future of ultra-HD technology on Tuesday. Details of Comcasts specific plans for 4K Olympic footage arent yet clear — Werner said that Comcast would be doing some stuff to show what high frame rates and higher resolutions can do for sports — but Werner claims Comcast already has the infrastructure to deliver 4K resolutions to the home. Earlier this week, Samsung announced it had partnered with the media company, in addition to Amazon, Netflix, and DirecTV, to stream 4K content through its latest range of UHD TVs.

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