Archie Andrews, a staple of American comics since 1941, will die in Wednesdays issue of Life with Archie. In doing so, hell foil an assassination attempt against Keller and, according to the storys creators, give rise to greater understanding and tolerance in his fictional town of Riverdale. The final issue arrives as many Americans continue to work tirelessly on behalf of gay rights and extending marriage equality across the US. He dies selflessly, said Jon Goldwater, Archie Comics publisher and co-CEO, speaking to the Associated Press.