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Competition heats up to sell drones to the average consumer

05
Sep
2014

When I reviewed the consumer-grade drones on the market recently, the clear winner was the DJI Phantom. I was hoping that 3D-Robotics Iris, which is pitched as a unit for the average consumer, would provide a nice alternative. Colin Guinn, the man who ran DJIs North American operations and was often the public face of consumer drones in the popular press, will be joining 3D-Robotics as their new senior vice president of sales and marketing. Its a major poach for 3D-Robotics and a move that shows its serious about competing with DJI, not just in the world of industrial-grade drones and enterprise systems, but in the market for retail consumers as well.

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