All consumer groups appear to be agreed on how much a smartwatch should cost — roughly $50-$200 — but when it comes to what it can do, and how the device looks, opinions are spit. When it comes to consumers who wouldnt think twice on spending between $1,000 and $5,000 on a ‘normal wristwatch who were interviewed as part of ABI Researchs latest report into the sector, a quality, fashionable look and feel plus voice command and control were top of the list of expected functions. Stuart Carlaw, Chief Research Officer at ABI Research, stated, At present, smartwatch vendors are going for somewhat of a scattergun approach to smartwatch design.
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