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Could this be what finally gets HBO to ditch cable companies?

22
Jan
2014

Fans of hit HBO shows have long dreamed of the day when they can watch their favorite programs online without having to subscribe to an expensive cable bundle. While HBO has given no indication that it will ever sever ties with the cable companies that distribute its content, that could change if new trends flagged by the NPD Group keep accelerating. Essentially, the NPD Group found that the percentage of Internet-using households that subscribe to a streaming service such as Netflix or Hulu Plus increased from 23% to 27% from March 2012 to August 2013 while the percentage that subscribed to a premium TV channel such as HBO or Showtime declined from 38% to 32% over the same period. While

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