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Crafting the perfect tweet is one-third talent, two-thirds science

16
May
2014

Random and fickle as social networks may seem, the success of an individual Tweet or Facebook post can be hugely dependent on the way its worded. Some sentences will work well, while others will quietly implode in a puff of indifference. However, researchers from Google and Cornell University now claim that they can predict this outcome using straightforward linguistic rules.

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