ATTs prepaid wireless approach is taking shape. Today the company has relaunched Cricket Wireless, which it obtained in its $1.19 billion Leap Wireless acquisition just a couple of months ago, as its primary prepaid effort. The new Cricket Wireless runs on ATTs LTE network — a marked improvement from Crickets old network — and the company is pushing the brand nationwide with over 3,000 stores to start with. As part of the re-launch, ATTs year-old Aio Wireless prepaid subsidiary is being rolled under the Cricket brand.
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