Every June, the game industry descends upon the Los Angeles Convention Center for its blockbuster-focused trade show: the Electronic Entertainment Expo (E3). And traditionally, just ahead of that show, the big three console makers — Microsoft, Sony and Nintendo — hold press briefings focused on the Call of Dutys, Assassins Creeds and Halos of the world. Theyre big, blustery affairs aimed mostly at the 18-35 male demographic.
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