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Customers may want iPhone, but end up buying Android instead


A new study reveals that Apple is still the most coveted brand in emerging markets, even though not all potential customers can afford its products and end up using Android devices “because of their accessibility,” Fortune reveals, pointing us to a recent Upstream survey performed on 4,505 smartphone buyers in five emerging markets including Brazil, China, India, Nigeria and Vietnam. According to Upstream, 32% of users want an Apple smartphone with Samsung and Nokia products following at 29% and 13%, respectively, when it comes to averages. When looking at OS only, significantly more people choose Android than iOS, with Windows Phone in third place and BlackBerry almost nonexistent. When asked about the main reason behind a handset choice, functionality comes up

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