While major music services like Beats struggle to win over subscribers, artists like deadmau5 are striking out on their own with services directed at their fans. With the new deadmau5 official app for iOS, the EDM artist will charge fans $5 a month (or $45 a year) for access to exclusive music, videos, and dispatches on how his cat is doing. Labels are still completely overlooking the artist-driven subscription model. Deadmau5 — otherwise known as Joel Thomas Zimmerman — launched the app this week, which will serve to compliment to the deadmau5 Live community website.
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